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TikToker's viral jingle for Dr Pepper is turned into primetime TV advert
TikTokers are celebrating after content creator Romeo Bingham’s catchy idea for a Dr Pepper theme song was picked up by the brand and turned into a primetime TV advert.
Owl impressions TikTok trend – "This is exactly what the internet needs right now"
TikTok has decided that the one thing the internet needs in 2026 is… thousands of people pretending to be owls!
The viral Japanese cheesecake hack that's "actually worth the hype"
This simple two-ingredient hack using a tub of Greek yoghurt and biscuits has quickly spread across TikTok and Instagram.
Understanding the viral popularity of FoodToker Courtney Cook – "Authenticity always wins"
If you want to understand the qualities people are looking for in influencers these days, it's hard to find a better case study than Courtney Cook.
Shooglebox blog
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