Shooglebox blog

McDonald's have brought the American breakfast favourite the McGriddle to the UK – and reaction to the launch on social media shows opinion is sharply divided.

The Mini Egg crunch cake is the latest viral dessert to blow up on TikTok and quickly spread to Instagram, Facebook and other social media.

The latest viral food trend to take off on TikTok is a cream cheese and yoghurt dip loaded with finely chopped dill pickles.

Performer Callum Younger is going viral for the distinctive style of his funny videos parodying day-to-day life commentary posts on social media.

TikTok trend with people quoting all different kinds of internet memes and pop culture moments.

TikTokers are celebrating after content creator Romeo Bingham’s catchy idea for a Dr Pepper theme song was picked up by the brand and turned into a primetime TV advert.

TikTok has decided that the one thing the internet needs in 2026 is… thousands of people pretending to be owls!

This simple two-ingredient hack using a tub of Greek yoghurt and biscuits has quickly spread across TikTok and Instagram.

If you want to understand the qualities people are looking for in influencers these days, it's hard to find a better case study than Courtney Cook.

In an ironic twist, one of the biggest trends on TikTok right now is… spending less time on it.