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Galvanised steel and aura points help Labour cut through in the first TikTok election
If political parties want to cut through on TikTok they need to create entertaining content that taps in to genuine trends and topics.


OpenAI's new text to video generator Sora sparks excitement on social media
There's a big buzz among technology accounts and vloggers on social media following the announcement of AI video software Sora.

TikTok creators find workarounds after Universal pulls music tracks
TikTokers are coming up with creative ways of replacing muted pop songs on their videos after licensing row between TikTok and Universal.

The biggest TikTok trends of 2023
TikTok have released their Year on TikTok 2023 report covering the biggest creators, trends and individual videos over the last year.

Christmas 2023 food and drink trends on TikTok
Food brands have been using Buzz from Shooglebox to track the biggest food and drink trends on TikTok this Christmas.

Tracking the biggest Halloween TikTok trends of 2023
Retailers and other big brands have been using Buzz from Shooglebox to track Halloween trends on TikTok.


“It is about listening” – how brands use TikTok as a billion-person focus group
TikTok is becoming a huge influence on major brands, with savvy businesses increasingly making product and marketing decisions ...

"P for Papas, it's a Papa's Party" pet trend on TikTok
TikTokers are having fun with a "P for Papas, it's a Papa's Party" trend where they hold up their pets to make it look like they're dancing.

King Charles' coronation and the One, Two, Buckle My Shoe TikTok meme
A funny version of "One, Two, Buckle My Shoe" showing homemade cartoon-style buckles on a pair of trainers has been all over TikTok.

'Acting like you're in a Wes Anderson film' TikTok trend
TikTokers are making their everyday lives look "like a Wes Anderson movie" with videos that mimic the director's distinctive visual style.
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