A funny version of "One, Two, Buckle My Shoe" showing homemade cartoon-style buckles on a pair of trainers has been all over TikTok in recent weeks, with thousands of people using it in memes including some featuring King Charles in his coronation shoes. Take a look at this box of examples on Buzz from Shooglebox:
In the original video by @edmondx – which has racked up more than 60 million views and 10 million likes – Edmond starts in a gruff deep voice by saying "Bro, come over here, come over here. Check out my new shoes" before showing a pair of trainers adapted with cartoon-style buckles and switching to a more sing-song voice as he sings "One, two, buckle my shoe; three, four, buckle some more; five, six, Nike kicks" and returning to the original voice to say, "Ooh, ooh, that is so fire! Hahaha."
The biggest video on the sound, with 50 million views and 7.8 million likes, is by YouTube and TikTok influencer MrBeast who met up with Edmond in person to recreate the original video in Crocs. MrBeast often teams up to film with viral internet sensations, including the Corn Kid who he invited to his new burger restaurant in September.
Other examples of TikToks using the sound include an acapella harmony from Fundamentally Sound (23 million views, 4.6 million views), an impression of someone unboxing new "buckle my shoe" shoes for Christmas (28 million views, 3.5 million likes), a Mortal Kombat game edit from Toronto filmmaker Mark Cannataro (13 million views, 1.8 million likes); "Lego Batman" wearing the "viral boots" in a video from @thebigblackboots (6 million views), and this SpongeBob Squarepants "alright one more song before bed" meme (11 million views).
Gymshark was one of the first brands to jump on the trend, with more than 4 million views on this video from the point of view of someone listening to the song in the gym. Commenters were happy to see "a company that doesn't wait until the trend's dead to make a video". They followed this with a video using a "phonk remix" of the song.
Toys"R"Us Canada got a big response – 11 million views and 1.3 million likes – with their Geoffrey the Giraffe mascot recreating the original video, which they've described as a "masterpiece".
Several weeks after the original video first went viral TikTokers couldn't believe it when King Charles arrived for his coronation at Westminster Abbey wearing patent leather shoes with a very similar – though fancier – set of big buckles.
The likes of @the.fred_koch (11 million views), @hintghost (3.8 million views), @underratedsimpsons (3.5 million views) are among those having fun adding the "buckle my shoe" song to photos and videos of the King's shoes – commenters have been saying that they "knew this would happen" as soon as they saw them on the day.
Spotting TikTok trends
The "one, two, buckle my shoe" meme is just one of the new trends quickly picked up and tracked by our Buzz service, which highlights some of the big talking points emerging on TikTok and social media every day.
Buzz from Shooglebox is used by journalists, creators and brand teams who need to spot and stay on top of the latest trends.
It includes a constantly updated box of cards showing at a glance and linking to viral videos, TikTok trends and other things going big on social media. Buzz customers also get regular updates alerting them to some of the things they might otherwise miss or discover late.
This stack of cards for the "one, two, buckle my shoe" song gives you an idea of how Shooglebox works – and how it could help you go from spotting a trend right at the start to tracking its development over time.
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